When you hear the word “networking,” do you immediately think of professional events filled with business cards and awkward introductions? I used to as well—until I had an insightful conversation with Faithann Besore on the Balance Code Podcast. Faithann is a business owner, blogger, and networking expert based in Oklahoma City. She’s passionate about helping people build authentic connections that go beyond business transactions.
During our conversation, Faithann shared how networking kept her window cleaning business alive during the chaos of COVID-19, as well as her perspective on building meaningful relationships in both professional and personal spaces. Her journey and wisdom offer valuable insights that completely reframed how I think about networking beyond business.
Here are three powerful takeaways from our discussion:
Takeaway 1: Networking Beyond Business Starts with Building Trust
One of the most profound points Faithann made was that networking, at its core, is about trust. In the business world, we often build relationships to drive sales or partnerships. But Faithann reminded us that this principle applies universally. Whether you’re a new mom looking for friends in a new city or a professional seeking job opportunities, the goal remains the same: create relationships built on trust and mutual respect.
Faithann emphasized the importance of being intentional in your interactions. “We don’t know when or how we’ll need someone, but we will,” she said. When you approach networking as a way to build authentic connections rather than just a means to an end, you open the door to opportunities that might surprise you.
Takeaway 2: Say “Yes” to Opportunities Outside Your Comfort Zone
Faithann’s experience during COVID-19 was a perfect example of adaptability and seizing opportunities. Before the pandemic, her business primarily focused on commercial window cleaning. Thanks to her involvement in a weekly networking group, she was encouraged to expand services to residential clients—a decision that became their lifeline when commercial work dried up.
“We learned how to do things we weren’t comfortable doing so that we could build those relationships,” Faithann shared. This mindset not only sustained her business but also helped it grow in new ways. Her story is a reminder that sometimes saying “yes” to unexpected opportunities can lead to meaningful growth.
Takeaway 3: Networking Beyond Business Enriches Your Personal Life
Networking isn’t just for climbing the professional ladder—it’s a tool for building community in everyday life. Faithann shared examples of how networking helps people who are new to town find connections, support, and even practical assistance like carpools or reliable recommendations for home repairs.
She made a compelling point: “We need people. And people need us.” By fostering genuine connections, we create a support system that benefits everyone involved. Whether you’re navigating a new phase of life, parenting challenges, or simply looking for meaningful friendships, approaching networking with this mindset can open up countless possibilities.
More Than Business Cards
My conversation with Faithann was a powerful reminder that networking is more than exchanging business cards—it’s about creating a web of meaningful relationships that enrich our lives. By building trust, saying “yes” to new opportunities, and extending our connections beyond the workplace, we can cultivate a support system that carries us through personal and professional challenges alike.
If you’re feeling inspired to rethink how you network, I encourage you to check out Faithann’s blog at TheNetworkersTourGuide.com for practical advice and stories about building authentic connections.
I’d love to hear from you—what’s one way networking beyond business has positively impacted your life? Share your thoughts in the comments or drop me a message. Let’s continue the conversation!
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